The Speed-to-Lead Gap in Marketing Agencies

Marketing agencies with 1–300 employees take around 48 minutes on average to contact a new inbound lead. That’s the cross-industry benchmark.

In most cases, that delay is enough to lose momentum.

What high-performing teams aim for

The widely accepted best practice is to respond within 5 minutes. This alone puts an agency ahead of most competitors.

But speed doesn’t stop at response time.

From response to conversation

ZapMeetz removes the gap between lead and meeting.

Instead of following up later or scheduling a call, agencies can enter a live meeting in under 50 seconds, the moment a prospect is available.

Why this changes outcomes

• The sales cycle is compressed
• You speak to prospects at peak intent
• Fewer steps mean fewer drop-offs
• More conversations from the same traffic

The takeaway

• Market average: 48 minutes
• Strong benchmark: under 5 minutes
• Real advantage: under 50 seconds

ZapMeetz is built for agencies that want the fastest possible path from interest to conversation.